Introducing Corporate Identity

Check out our corporate identity and CI manual.

Dong-A Socio Group's Signature Phoenix symbolizes invulnerability and soaring development, eternizing the Group's will to grow further.

  • First

    Signature Phoenix resembles Dong-A employees committed to improving human health and well-being.

  • Second

    Signature Phoenix represents the Group's passion to research and development, bring new technologies to light and manufacture advanced medicines to fight against diseases.

  • Third

    Signature Phoenix shows to other companies the Group's trust and neighborly friendship with them, in its effort to contribute back to the society.

Logo Types

Dong- A Socio Group
  • KOR
  • CHN
  • ENG
Dong-A Socio Holdings
  • KOR
  • CHN
  • ENG

CI Types

  • Vertical Type
    Dong- A Socio Group
    Dong-A Socio Holdings
  • Horizontal Type
    Dong- A Socio Group
    Dong-A Socio Holdings
  • Longitudinal Type
    Dong- A Socio Group
    Dong-A Socio Holdings
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Design Prohibition

Whether used as a symbol or watermark, CI must be used as downloaded; no modification allowed.
  • Unless otherwise excused by an exception, CI must only be used with permitted color combinations.
    Unless otherwise excused by an exception, CI must only be used with permitted color combinations.
  • Logo and font must not be modified.
    Logo and font must not be modified.
  • Image size and scale must not be modified.
    Image size and scale must not be modified.
  • The position and brightness of Signature Phoenix must not be changed or modified.
    The position and brightness of Signature Phoenix must not be changed or modified.
  • No other image or symbol should override the CI.
    No other image or symbol should override the CI.
  • CI must not be placed on a background filled with illegible texts and/or complex patterns.
    CI must not be placed on a background filled with illegible texts and/or complex patterns.

Color system

Symbol color is Dong-A Blue, the Group’s brand color; exception applies when using a white CI to have package colors complementary to the symbol color,
a black CI in a black-and-white printout, and a gold-and-silver CI to make the CI as prominent as needs be.
  • Primary Color
    Dong-A Blue PANTONE 3135C C100 Y20
  • Secondary Color
    Dong-A Black k100
  • Dong-A Gold PANTONE 871C
  • Dong-A Silver PANTONE 877C

CI History

1945 logo 1945
1959 logo 1959
1973 logo 1973
1982~current 1982~current
1945 year ~ 1959 year logo
1945 year ~ 1959 year

A circle representing the Earth is pivoted on ‘東,’ abbreviating the Group's name (東亞).
The Group's name (東亞) stands for ‘open field,’ representing the Group’s will to fare global businesses.

1959 year ~ 1972 year logo
1959 year ~ 1972 year

The two small circles at the top of the logo signifies two ‘ㅇ’s in the Group's Korean name (동아). The hexagon at the center of the logo symbolizes a benzene ring, implying that the Group is rooted on the pharmaceutical business.

1973 year ~ 1982 year logo
1973 year ~ 1982 year

The logo follows patterns of the company’s name when written in Korean characters. The combination of squares and circles mean gentle, sturdy and eternal nature of Dong-A companies. The circular shape of the logo means our wish to contribute externally to human health and welfare, while internally to treat employees the best.

1982 year ~ 현재 logo
1982 year ~ current

The Dong-A Socio Group logo symbolizes the Group's eternal wish to serve customers with health and well-being, sparing no effort to research and develop novel therapeutics to fight against diseases while promoting friendships internally among employees and externally with suppliers to become a trustworthy corporate entity that contributes back to the society.
Dong-A Socio Group's Signature Phoenix symbolizes invulnerability and soaring development, eternizing the Group's will to grow further.